Wednesday, 15 January 2014

YouTube Nation: Discover Something Great, Every Day

One of our favourite things about YouTube is that "Oh Man!" moment when you stumble across that cool new channel you've never heard of, or that awesome video from the other side of the planet you know everyone's going to be talking about tomorrow.  

Now there's a new way to connect with all those videos, people and stories. Launching today from DreamWorks Animation, YouTube Nation is a new daily web show on YouTube -- with new episodes every day at 6 p.m. PT/ 9 p.m. ET. Hosted by Jacob Soboroff, the show is made by a team of creators, producers, and video nerds who can’t wait to talk about all that amazingness with you. Check out episode one right here:

YouTube Nation is a channel focused on helping you discover great creators and channels through daily videos and playlists. And we need your help to do it, too! Jacob and the team want to hear from you with your favorite videos, top picks and recommendations on what to feature -- let us know what you’re loving right now.

We come to YouTube to laugh, to learn, and to be inspired, to discover what's new and to dive deeper into what we already know we love. People are making and sharing so many amazing things each day it blows our minds. YouTube Nation is about sharing that feeling with all of you.

Hope you come by and subscribe!

Posted by Kevin Allocca, YouTube Culture & Trends

Tuesday, 28 May 2013

Join the Creator Academy to Maximize Your Channel

[Cross-posted from YouTube Creator blog]

Want to learn about YouTube straight from the experts? Whether you’re just starting out or you want to take your channel to the next level, the YouTube Creator Academy can help you get there!

The Maximize Your Channel course will dive into the different parts of the new YouTube One Channel, explain how each can help you attract more subscribers and viewers, and give you the opportunity to freshen up your own channel while you learn. The course is free and open to a global audience.

The two week course starts on June 3 and with just a few hours over two weeks, you will learn how to:
  1. Rack up your subscribers. Find out how to draw new viewers to your channel and get them to subscribe.
  2. Make channel a daily destination for viewers. Curate and organize content so viewers will find what they’re looking for and keep coming back for more.
  3. Have your channel look good everywhere. Every channel is unique. You’ll learn how to make your brand pop across every type of screen: TVs, laptops, tablets, mobile, gaming consoles.

Check it out! Reserve your spot in the course today. Registration is ongoing until the course closes on June 16 at 8 pm EDT.

June 3 PDT - June 16, 2013 PDT

The YouTube Creator Academy Crew have been jamming to “What is a MOOC?”

Thursday, 21 March 2013

YouTube hits a billion monthly users

In the last eight years you’ve come to YouTube to watch, share and fall in love with videos from all over the world. Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences. Advertisers have taken notice: all of the Ad Age Top 100 brands are now running campaigns on YouTube. And today, we’re announcing a new milestone: YouTube now has more than a billion unique users every single month.

What does a billion people tuning into YouTube look like?
  • Nearly one out of every two people on the Internet visits YouTube.
  • Our monthly viewership is the equivalent of roughly ten Super Bowl audiences.
  • If YouTube were a country, we’d be the third largest in the world after China and India.
  • PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!
From the aspiring filmmaker in his basement and the next great pop musician, to the fans all around the world who tune in, subscribe and share their favorite videos with the planet, thank you for making YouTube what it is today. You have truly created something special.

Posted by The YouTube Team
[Cross-posted from the Global YouTube Blog]

P.S. To learn more about what’s powering this growth, check out our blog post about Gen C and mobile devices.

Monday, 31 December 2012

Countdown to 2013: Sydney fireworks live streaming on YouTube

Want to ring in the new year with your very own private fireworks spectacular? Look no further than YouTube.

This New Year’s Eve, for the first time, the City of Sydney’s spectacular midnight fireworks show will be seen by millions around the world on Telstra’s YouTube channel. Spectators everywhere will enjoy more than four hours of content, which this year has the creative input of Aussie pop princess Kylie Minogue. And as the clocks strike midnight, the iconic Sydney harbour will once again light up in what has become one of the most dramatic and dazzling events at the turn of every year.

Subscribe to for a behind the scenes looks at this year’s show, and tune in from 8:00pm AEST on 31 Dec to catch the action. The family fireworks show kicks off at 9:00pm, with the live stream playing continuously from six cameras all the way through to the grand finale at midnight. Whether you’re at home with friends in Sydney, or at your desks elsewhere around the world, don’t miss this New Year’s spectacle.

Ernesto Soriano, YouTube Australia, just watched How The Fireworks are Made

Saturday, 22 December 2012

Gangnam Style Makes YouTube History: First Video to Hit 1 Billion Views

A million views? You know what's cool? A billion views.

Today, a 34-year-old K-Pop artist made online video history when his viral video, Gangnam Style, smashed our records and became the first video ever to reach one billion views. Yup, that’s right one BILLION views!

PSY's success is a great testament to the universal appeal of catchy music-- and er, great equine dance moves. In the past, music distribution was mostly regional. It was more difficult to learn about great artists from around the world. But with a global platform at their fingertips, people are now discovering and sharing amazing music from all over the planet, by artists like Brazilian Michel Teló and Belgian-Australian Gotye.

One billion views is an incredible number, but the PSY-nomenon goes beyond that. Check out these stats:

  • PSY was already big in Korea, but in 2012, he became a global celeb as Gangnam Style quickly spread from Seoul and the pacific to North America, South America, and Europe.  It’s been seen at least 1 million times in close to 75 countries, making it one of the most global music sensations ever!
  • From a one-thousand person flash mob in Jakarta to cover videos from Ai Weiwei and Mitt Romney, hundreds of thousands of parodies have been uploaded to YouTube, some of which have tens of millions of views. In fact, fan tributes to Gangnam Style are now being viewed 20 million times every single day.
  • PSY's own remix with Hyuna has 200 million views alone.
  • "Gangnam Style" was YouTube's top rising search of 2012 and on October 6th, we saw more than five million searches for “gangnam style” in a single day. Check out this video demonstrating some of our most popular YouTube searches this year.
  • For those interested in the business side: a number of assessments and projections have been posted claiming “Gangnam Style” has generated over $8.1 million in advertising deals, hit more than 2.9 million in song downloads since July, and achieved other incredible feats!
  • Since late last month, people have clicked to buy the track on iTunes over 600,000 times helping make PSY the first Korean artist ever to rank #1 on the U.S. iTunes chart and #1 in over 30 more countries.

Perhaps what’s most impressive about this feat is that it took just over five months to happen. To give this milestone some context, here’s a chart of Gangnam Style’s rise to popularity versus Justin Bieber’s “Baby,” the video that previously held the most-watched video title:

Congratulations to PSY, the flash mobbers, K-Pop fans and people who love fun across the globe.  Considering the Gangnam Style dance was the number one dance-related search on YouTube this year, you better make sure you brush up on your moves before New Year's Eve.

The kind of amazing creativity and unique connection between people all over the world that resulted in this one billion views is only possible with an incredible community of people we're so lucky to have on YouTube.  And we can't wait to see what you'll come up with next!

Kevin Allocca, YouTube trends manager, recently watched “Rewind YouTube Style 2012

Tuesday, 18 December 2012

Film and share videos instantly with YouTube Capture for iPhone and iPod touch

Life moves fast. To speed up recording, enhancing and sharing videos with your friends or the whole world, you can now use the YouTube Capture app on your iPhone or iPod touch.
Making sharing fast and easy
YouTube Capture is ready to record as soon as you open it. When you’re done filming, write a caption, select which networks you want to share to, and hit Share. Even if you minimize the app, the video will keep uploading in the background. You can control who sees your video by setting it to private (only you can view it), unlisted (only people with a link to the video can view it), or public (to let it shine to the world).

More than a point-and-shoot
Have a shaky hand or bad lighting when recording your video? Touch it up easily with YouTube enhancements like color correction and stabilization, or trim the length and add free background music from YouTube. These enhancements are also available on existing videos on your device, and you can always undo enhancements later on YouTube Capture will remind you to rotate your phone to a horizontal position for filming, so your videos look high-quality and free of “Vertical Video Syndrome.”

YouTube Capture will be available today on the App Store. We’re also working to bring this to Android in the future, and learn more at

Reed Morse, Software Engineer, recently watched “Ronald Jenkees - Red Lemonade Remixed.”

YouTube in Rewind: What you were watching in 2012

It’s that time of year again to pause, rewind and remember the videos, the entertainers, and the moments that captivated us in 2012.

This year, Korean Pop music transcended boundaries and took the world by storm. Cover songs, parodies, and "do-it-yourself" music videos from all genres entertained us in countries near and far.  Aussies participated in conversations at a global scale, uploading videos to share ideas on everything from nonprofit campaigns, to political satire, to new and surprising voices and talents. And all over the world, we tuned in for the most up-to-date news footage of presidential elections, natural disasters and more.

2012 has been a big year for YouTube. Globally, we’ve been watching over 4 billion hours of video a month. Millions of creators are using YouTube channels to experiment with innovative forms of entertainment, explore their passions and interests, take creativity and pop culture to new levels. 2012’s top trending videos showcase this creative ingenuity in ways we'd never before thought possible.

Check out Australia’s top trending videos for 2012 below:
  1. PSY - GANGNAM STYLE (강남스타일) M/V
  2. KONY 2012
  3. Somebody That I Used to Know - Walk off the Earth (Gotye - Cover)
  4. Bella Ferraro - Auditions - The X Factor 2012
  5. Gangnam Style parody "Aussie Battler Style" by Fitzy and Wippa
  6. Call Me Maybe parody - Aussie blokes version
  7. Surprise! Britney Learns 'Gangnam Style' from Psy!
  8. Fallen Kingdom - A Minecraft Parody of Coldplay's Viva la Vida (Music Video)
  9. Awkward Train Situations #2
  10. Loosest Aussie Bloke Ever [explicit]

Posted by Kevin Allocca, YouTube trends manager