The YouTube generation? Looks like us.
We wanted to find out more about Australians on YouTube so we did some research and surveyed over 3,000 Aussie YouTubers... turns out the YouTube generation is as diverse as the Australian population. Here is what we found:
We're large and diverse
- Includes all the family - 14-17 year olds only make up 7% of Australian YouTube users, 18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%
- Are workers, students, stay-at-home mums and retirees - 57% are working, 19% are stay at home, and only 15% are studying
- Encompasses all life stages - 55% are married, 35% are single and 9% are divorced
- Are not just techies and nerds - 61% of YouTube users are not tech-savvy
- 86% of the community say YouTube is their favourite place to watch videos and 63% agree YouTube is one of their favourite websites
- 79% stay longer than they intended (on average 1 hour and 09 mins per week).
- 62% visit at least once a week
- 47% share videos when they find a video which they love
- 86% spend time on YouTube for entertainment
- 2 out of 3 people do more than just watch videos in YouTube
- 20% uploaded video
- 51% music videos
- 31% movie trailers
- 27% user-generated content
- 26% TV shows
- 25% TV ads
- 22% news clips
- 18% sports news/highlights
Posted by Jason Chuck, Marketing team
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9 comments:
Thanks Jason and the rest of the marketing team for sharing the Australian YouTube research as I am always on the lookout for local social media data. Find it interesting that 79% stay longer on the site than intended and 47% share their favourite videos. Will make sure to reference you as the source in my tweets @portz. Cheers!
Great, i like it
sincerely
Fast 4 Slim
getcetra@blogspot.com
Thanks Jason
Information like that helps enormously. If you give the people what they are looking for. Then you will always have success in life.
Cheers Adam Bean
lol Tasmania didnt have a percentage :( hehe
I know YouTube Australia must be awfully busy constantly patting itself on the back and ignoring numerous complaints from that "diverse" group of users, but I am still being stalked and harassed on YouTube, and defamatory material is still being posted. It really has to stop, or I will join YouTube to current defamation proceedings in Victoria and NSW. Since YouTube is one of those odious businesses that is suspiciously reluctant to provide appropriate contact information, I am taking the step of leaving this message here in the hopes that, more or less by accident, a manager or legal team member gets to see it.
users such as physicalbee, all of whom are actually creepy stalkers from the zgeek site, are STILL stalking me and leaving actionable comments.
YouTube- check up on current Australian law and get back to me.
this helps
eyefreelance.blogspot.com
Why did the video get pulled?
Thanks for some great information, Jason - but what happened to the video? I was settling in for the full Australian generation run down and was greeting with the dreaded "This video has been removed by the user" message instead.
:(
The video is now here: http://www.youtube.com/watch?v=21i-iN0YmR8
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