In early October, we reached an important milestone for YouTube: over one billion views per day on YouTube from people around the world. That's a lot people watching a lot of videos, and it's matched by an equally staggering amount of video uploaded to YouTube: about 20 hours every minute. With so many people and videos on YouTube, it's not easy for your video to get discovered and to find the right audience. We know that sometimes you need a little help to make your video the next YouTube sensation (after all, not everyone has the voice of Susan Boyle).

That's why today we're excited to launch Promoted Videos in Australia. Promoted Videos are an easy way for you - whether you're an aspiring musician or small business owner - to get your video in front of the right audience and find your fan or customer base. With Promoted Videos, you can place your video next to relevant content on YouTube search results and watch pages as well as pages within Google's network of publisher sites. Like Google AdWords, Promoted Videos are targeted by keyword and priced on a cost-per-click basis.

We also wanted to make it as easy as possible to buy Promoted Videos, which is why we've integrated this feature into Google AdWords. You can place bids, select where you'd like your videos to appear, and set daily spending budgets all within the AdWords interface. Our aim is to provide a single destination for your overall Google ad buy, as well as give YouTube advertisers new to AdWords access to additional campaign tools.



To start promoting your video today, visit adwords.google.com.au or sign up for a webinar. Your fans are out there. Promoted Videos will help you find them.

Posted by Jay Akkad and Matthew Liu, YouTube Product Managers